People who say content doesn’t matter, that anyone can write a blog post and content isn’t an important part of SEO, are all talking codswallop!
Because good content is key. It’s at the heart of any good business plan.
Ultimately, it could be what sets you apart from many others wishing to advertise the same products or services.
Not that I’m biased, but as a former journalist I can tell you that there’s nothing more infuriating that reading a load of tripe that’s been whittled off in five minutes and full of shoddy mistakes.
So, today, I share with you the reasons why you need a great content writing team to bolster your business:
Avoid messy mistakes
Nothing is more likely to put people off your business than a website, email or newsletter that’s riddled with spelling or grammar mistakes.
The wrong type of ‘their’ and apostrophes just added wherever there’s an’s’, is enough to get anyone’s goat but it just makes you look:
- uneducated
- lazy
And if someone gets these first impressions of your business from a quick look at your website, then why would they trust in your workmanship?
Here at Fried Egg Media, you know you’re dealing with a seasoned journalist, one who has sub-edited under all kinds of deadline pressures and turned around a splash at the drop of a hat.
Drop the Jargon
Don’t lose your potential customers in a sea of ridiculous language because you think it makes your business sound more technical / adventurous/exciting. Jargon is and never will be, cool.
What you need is straight-talking words that speak for themselves – choose clean, crisp and concise.
So unless you want to look like you’ve swallowed a dictionary, avoid floccinaucinihilipilification of your business and get a content team in.
Boost your business
Good content displays your presence in your industry, giving your business a platform to discuss exactly who you are and what you do.
Posting blog posts and regularly updating social media will give followers more reason to visit your pages – and attract new business too.
Then, when potential customers view your content, they’re more likely to consider you a trustworthy source and venture forward with your company.
Increase web traffic
If you have keyword research conducted, you can root out exactly what your target audience is looking for. Once you now that, you can make the most out of your current website content, to ensure these words are included.
If content is deemed relevant by Google, it’ll quickly skip up those results pages and ultimately, you’ll gain more traffic and customers.
So, there are just a few reasons to get in touch with Fried Egg Media today.
Maybe you need regular blog posts written which are optimised for keywords to make sure you attract the audience you want?
What are you waiting for? Email: helen@friedeggmedia.co.uk