Take heed – surely, you haven’t got time to write your own content if you’re starting up a successful business?
You’re running about, trying to hire staff, get your premises sorted, get all the equipment you need and do the work at the same time.
Prime Ministers don’t write their own speeches. Boybands rarely pen their own tunes, so why should you?
If you’re bothered that no one else knows as much about your business as you do, and that’s why you’re just going to plough on regardless, then think again.
Create content people want to read
How much stuff is on the internet but never actually read? A lot – not because it’s not interesting but simply because it’s not been written well for potential customers to read or digest.
By taking on a professional copywriter, they will know exactly how to get people to read your site.
It’s about looking at target audiences, identifying what people are actually searching for on Google, conveying a message well and telling a story.
Your website is key to your business
It’s how people find everything they need these days – from the right shade of paint right down to the best plumber in the area.
If your site isn’t up to much, is strewn with errors and just not very well written or optimised, that could put people off before they’ve even begun.
Of course, you will start to get customers via word of mouth but a website should be your starting point for attracting as many people as possible – and if it tells a story, all the better.
I love this website – a little company in Cardigan who make jeans. That’s all they do but they do it so well. The site tells a story of how they started up with great words and pictures to illustrate.
You may know your business better than anyone but can you tell a passionate story about it? Your customers want to know where you originated, how you’ve developed and even about your struggles.
A view from the outside in
If you know how fabulous your products or services, I understand. You want to shout out about them. But are you talking gobbledegook? Or would someone know what you are trying to say?
One major mistake that people make is dropping in fancy lingo like ‘blue sky thinking’ – and don’t get me started on people who are ‘reaching out’.
Because a content team like Fried Egg is new to your business, it also comes without the bias or the lingo you might ordinarily use.
We can share your message and really make sure that the people who need to see it, do.
Efficiency
So many companies are held back on launching their website due to problems with copy, whether that’s because they try to take it all on themselves or they just don’t have the time when running their own business and managing staff.
And even if they do have an in-house marketing team, they’re too busy with their own work to be bothered with writing decent content.
Any good content writer worth their salt can research and ask the right questions to get all the information they need for your site – and probably, no offence, much faster than a new business can.
Contact us today
Fried Egg Media is here to help with all your content and copywriting needs, so if your words are scrambled, contact us today for some sizzling copy.